7 Reasons To Brave Discouragement While Business-Building

Posted on Posted in Coaching, Consulting

discouragementAre you discouraged? It happens. If left untreated, discouragement can be fatal to your business plans. So whatever you are trying to accomplish, if you want to succeed, you are going to need to inoculate yourself against discouragement.

I find myself in that boat at times. With a small number of people who know my blog exists, and fewer who read it, I have thought this several times over the last few weeks. It’s discouraging to think my work may not matter to anyone, but I’m still writing. Why?

Here are 7 reasons to brave that discouragement.

1. Your “Why” vs. Discouragement

Why did you start your business? You had hopes and dreams, aspirations. Did you forget about them? Are they no longer important? Are you going to allow discouragement to decide that for you? If you had important reasons to start (and I’m betting you did), you must concentrate on them. Clearly define what success is and take the time to think about it. Fall in love with your “why” again.

While you’re at it, figure out why others should care. This is probably all you need to overcome discouragement. As Simon Sinek said, “People don’t buy what you do. They buy why you do it.” When you are connected to the “why” people will be connected to you.

2. Your Integrity vs. Discouragement

You would know if you didn’t keep your commitments, and that is significant. So don’t allow discouragement to define you.

I’ve had my fill of failures, and most of them are surprisingly nothing more than the failure to continue. Sooner or later you have to learn to honor your commitments and keep going, even when you get discouraged. If you show up and do what you say you’ll do, you will learn to appreciate yourself properly, and your self-image will improve. You might even surprise yourself in good ways!

Your self-image will impact the way your customers or clients see you, and the way they see you directly affects both your influence and your income.

3. Your [Future] Audience vs. Discouragement

In fact, they are the ones you should be writing for. When thinking about a future audience, include the ones already in your audience and your target audience. You do you know your target audience. Right? When starting a business, that is one of the most important steps to take, especially with online content. Remember them and combat discouragement.

Naturally this applies to more than just blogging. I have personal goals in this area and am using them to illustrate the principle. Keep pushing along. The world needs your voice and your unique ideas, but they will never hear it if you stumble and fall.

4. Your Dues vs. Discouragement

Success costs. Discipline in doing what will be most likely to cause success is the price. I believe in blogging; therefore, I blog.

Here’s what I know from past experiences. Once you allow yourself to stumble and miss here and there, it is usually downhill from there. I’m not saying you can never take a break, just be honorable about it. Take a break for the right reasons, not because of discouragement. NEVER take a break while you are discouraged.

What is the one thing you can do day after day that will help ensure greater success in the future? Show up and do it. Pay your dues and get paid later in benefits. (Just be sure success is worth the cost.)

5. Your Blanks vs. Discouragement

I need to fill in the missing pieces of content, balance out my cache, and appeal to an audience before I can get one. If your goal involves content, this will be something to think about. What are you missing? What are issues that other people need help with that you could easily answer? Keep filling in those gaps and you will be extremely valuable to people.

Even if you have a product, fill in the gaps by either producing other kinds of products that people need, or through good marketing tactics show what gaps your product already fills.

6. Your Momentum vs. Discouragement

Have you ever noticed that some people seem to win all the time? It’s a matter of perception, perhaps, but there is some truth to the perception. Those who succeed tend to find more success. I believe that most of that is attitude. Confidence goes far, especially if you are committed and engaged in your primary work. And by taking action, you can build confidence. With confidence, you build momentum.

I’m sure I am like you. When I am unmotivated, if I will show up and start working, the motivation usually comes. I love to write! I don’t always WANT to write. But as soon as I start hearing the keyboard clicks, something in me begins to stir and I’m loving writing again.

Your heart will follow your behavior. Act in order to overcome discouragement.

7. Your Two Years vs. Discouragement

Give yourself time to succeed. It might take much more than 2 years, but if it’s worth doing, it is worth the dedication of time to do it right. Two years is arbitrary. It’s my personal goal. That’s not to say I need to be successful at the end of two years. I’m just not going to consider giving up until after two years.

Set a time limit and don’t allow yourself to consider stopping until that time is over. Sure! The journey will be difficult, and you will face all kinds of challenges. But don’t give up until your time. Then, after your allotted time, sit down and honestly (and fairly) evaluate the situation. Do you have some more time? Can you keep going? Is it worth the cost if you keep going?

Show up. Do the work. Think of the ones you can help. Pay your dues. Have some integrity.

Finish your work.

What are reasons you have to overcome discouragement? Let’s talk in the comments below!

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