When I started looking into “best practices” for how often to post to social media, I was a little intimidated. OK, I was pretty discouraged. If I want to compete, it seems like I would have to post 5-10 times a day on Twitter, post 3-5 times on Facebook, and at once a day on LinkedIn. And then there is Pinterest, etc.
When would I actually do work on that kind of posting schedule? Since this is a side-gig, how could I make it all work? And worse, how in the world could I find that much content?
The prospect of posting multiple times a day is daunting to most of us, especially if you are a one-person operation. Here are a few tips and what I decided I would start doing for these posts.
1. Use an automated posting system.
There are a lot of great systems out there. I have two that I use fairly regualry: Buffer and Hootsuite. In my opinion, Hootsuite is a much more powerful system, but Buffer is much simpler to use. Some people love the flexibility of IFTTT.com which allows to have and create “recipes”. It is an “if/then” engine and does a great job. For example, you can set up a recipe that automatically saves starred gmails to Evernote.
2. Quickly record thoughts and ideas you have throughout the day and post them.
There’s no law that says you must write 1,000 words for each post along with pictures and such. Of course that might be ideal, but you should do what is possible for now, and later you can hire that part out and do it the best.
One of the best marketers on the planet is Seth Godin. Millions read his daily blog. I get an email from him around 5am every morning. And he sends plain text emails. I’ve never seen a picture on an email. If you go to his site he has some, but he proves that you don’t have to go “all out” to make an impact. Don’t be lazy, but don’t buy the hype of “perfection”.
The first step is something I have used off and on–but I’ve never really tried to do multiple posts a day so that was not a big deal. But now that I am trying to increase my posting schedule, I am going to be using it more. I just thought of the second part tonight on the way home from a Bible class. I can’t believe I never thought of it before, but I am going to be trying it out starting tomorrow!
Incidentally, I think that it will also help encourage me to use creative media other than blogs. I am very tempted to try
out video and audio. Just a quick 2-3 minutes might be all that is needed.
I know there are other productivity points I could mention. What is one that you can see I need to add to this list? Let’s talk about it in the comments below!