Influence determines greatness. Quality determines influence. Exposure ignites influence.
You need to create content and put it “out there” so everyone can see it. Your business will grow as a result. In fact, there are many great reasons to put the content out there. Jayson Demers at AudienceBloom gave several great reasons to produce content. Here’s his list:
- “It attracts new traffic. If you’re guest posting or just producing content on your own blog, people will be more likely to find you and click to your site. You can also encourage further site interactions by interlinking your blog posts with other pieces of on-site content.
- “It builds your reputation. The more people see your content, the more they’ll remember your brand and the higher your reputation with those individuals will be.
- “It encourages trust and faith in your brand. When a visitor stumbles on your site for any reason, your content can secure his/her confidence in your brand, so long as that content is authoritative, helpful, and well-written overall.
- “It can influence conversions. Again assuming that your content is well-written, a well-placed call to action embedded in your content can encourage direct conversions, resulting in more average revenue for every visitor on your site.
- “It can make you a separate stream of revenue. If your content is strong enough, you can feature it as a separate service from your company, such as an extended whitepaper or eBook.”
I think of it as the way to build an audience before you need it. Of course, you want an audience now, but one day, if you develop relationships with people who share common pursuits and ideals, when you present something new to them that will help them, you will be glad you put in the effort.
It’s a lot of work, but the potential is so great! I would add a few thoughts to Mr. Demers.
- It allows you to make new friends. You are sharing content that other people will find helpful and they will thank you for it! That sounds like the beginning of a friendship to me.
- It allows you to learn more. Everyone knows that when you teach you learn more. I’m involved in marketing for that very reason. I am trying to learn more about the topic so I can use it in other areas of my life. So this is a journey of discovery. You might already be an expert, but I’ve learned that there are ALWAYS more things to discover about a topic.
- It makes you accountable. When people begin to see your work as influential, and they begin to rely on it to some extent, this will . That’s personal development.
There are so many great reasons to start producing content! Do you have anything to add? Comment below and let’s talk about it.